Jessica Coughlin
Graphic Design Artist #2
Graphic Design
Professor Nevins
1/26/20
Saul Bass
Saul Bass, born in 1920, is famous for his film poster designs, film title sequences and credits, and for branding "a staggering array of major corporations (such as AT&T and Kleenex) with his iconic, minimal designs" (99designs.com,1). Bass fell in love with drawing as a child and later ended up taking "night classes at the Art Students League where he had the fortune of studying under György Kepes, a master of the functional Bauhaus aesthetic" (99designs.com,4). His post-college life consisted of work in advertising until his film poster, Carmen Jones, caught the attention of big-name filmmakers who hired him for his impressive skills. One of his famous title sequence designs can be seen in North by Northwest, directed by Alfred Hitchcock. The title sequence portrayed "his signature "kinetic type," where letters dashed and moved across the screen and frequently incorporated images other than text" (99designs.com,7). An example of his credit designs can be seen in Goodfellas, directed by Martin Scorsese.
Source:
https://99designs.com/blog/famous-design/saul-bass-graphic-designer-of-a-century/
If you have watched any episodes of the Marvelous Mrs. Maisel, you might have seen the Vertigo poster on the wall of her husband's office. His logo designs are among the most iconic in our culture: https://www.rocketstock.com/blog/tips-from-saul-bass/
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