Born Peretz Rosenbaum in Brooklyn, New York, embraced design at a very young age. He painted signs for his fathers store as well as for events at his school. He was largely self taught because his father did not believe that a career in art would provide Rand with a sufficient income. Rand was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design. He learned about the works of Cassandre and Moholy-Nagy from European magazines such as Gebrauchsgraphik. Rand is best known for his corporate logo designs. He designed logos for IBM, UPS, Enron, Morningstar, Westinghouse, ABC, and more. Many of his logos are still used today. Rand was also a professor emeritus of graphic design at Yale University from 1956-1969 and from 1974-1985. In 1972, Rand was inducted to the New York Art Directors Club Hall of Fame. Many of his logos may be interpreted as simplistic, but Rand believed that "ideas do not need to be esoteric to be original or exciting."
Excellent point. Clarity and simplicity are the hallmarks of good design in the Swiss or International style.
ReplyDelete